Okay for anyone new to these blogging posts, this is our third one and today’s post is on tips for using Pinterest as a blogger! (I linked to my other posts from this series above) When I started my blog the reason it even grew in the first place was in large part because of pinterest. It is still one of my top referral websites. In my 7 years of blogging and pinning I have seen a lot of what does best and what doesn’t. Through trial and error and just using Pinterest for fun, I have learned some tips for making sure posts get shared. One of my most viewed posts last month was a post I did 3 years ago. It was a post on How to Make Homemade Biore Strips. This was a fun beauty DIY I did forever ago and has brought me consistent traffic since. Other popular posts of mine are about: 1. Ways to Remove Blackheads 2. 10 ways to Grow Your Hair 3. 50 Tips for traveling with kids .. and more. I never plan for posts to go viral or get shared a lot, in fact it wasn't until recently when we started following trends on our site a lot more closely that we realized a lot of these patterns. So here are the tips and tricks I have discovered...
- Use numbers! They tend to stick out. Most posts that are shared over and over have numbers in them. “50 Tips for Traveling with Kids” “10 Basics You Need in Your Closet” etc. I think because people like lists (I mean who doesn’t like lists!? Making them and reading them. Good stuff.) so I think people gravitate towards numbers.
- Always have a pinnable or sharable image. You can easily create one of these in Adobe Illustrator or a website like. You just need to add a simple rectangle (I like to decrease the opacity) and add text over top with the title of the post. http://picfont.com/ I am not very good at doing these - I am just self taught on Adobe Illustrator but I don’t think it needs anything special. I always like to add amberfillerup.com somewhere small on the image too. For an example of what I am talking about you can see, here.
- Use portrait (vertical) or square images for Pinterest. I don’t know statistics or anything but just from my own experience I have found that people prefer portrait images. They stand out more when scrolling.
- Don’t only pin your own stuff. If you want to get more followers on Pinterest make sure you pin a good variety and not just photos from your own blog.
- Make sure your pins lead back to the actual blog post and not just your blog. For example, if the pin is promoting “10 ways to make your hair grow” you wouldn’t want to take them to the landing page of your site. You would want to take them to the blog post they intended to go to. That way they read the post they were interested in and might stay for more.
- Good photography. Nowa days there are so many resources to learn how to take a good photo even if you aren’t a photographer or don’t have a good camera. You can find endless instructional posts on how to take a good image of food or how to find good light for a selfie. When in doubt, photograph an item on a white poster board or table right next to a window. An iPhone image in good light is better than a poorly lit photo shot on a DSLR (in my opinion). Same goes for selfies or portraits, I always like to stand in front of a window or be backlit outdoors. There are also a lot of ways to make iPhone photos look nice. My friend Jaci who is an amazing photographer - made a workshop on how she edits iPhone pictures so that would be a good way to start if you use your phone a lot!
- Create helpful posts. While a blog post on my day at the beach is fun, a year later it won’t necessarily come in handy for anyone. You want to have some posts on your site that will always be relevant. For example, a post on tips for traveling with kids is always relevant because people are always traveling. It is also relevant to people even if they don’t have a personal connection to me and my blog. Every now and again it is good to have these evergreen posts to drive consistent traffic to your site.
- Go back and update. If you have old blog posts that are getting a lot of traffic or you think are helpful and good posts but maybe you didn’t have the best photographs or you thought of a new tip to add - go back and add new ones. I often go back to popular posts that still get a lot of traffic and I make sure the products I linked to are still in stock so people aren’t sent to dead links. I have also gone back and updated images just to look a bit more professional.
- Pin swaps. If you have other blogger friends you can both pin each other’s images just to get a bit more exposure.
- Caption. Make sure your caption has searchable words. So if your blog post is talking about something funny that happened don’t make your caption an inside joke or something that someone wouldn’t think to search. You would want to have key words like ‘travel guide’ or ‘beauty tips’ or I don’t know - just think of whatever you would type in a search bar for that particular topic.
Hopefully these were helpful tips! Thanks for reading and let me know what you want the next blogging post to be about!!!! Here is the link to my profile on pinterest :) XOXOX
PS I made the water color in the image above! I mean, nothing special but it was still fun ;)